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Strategy execution through Balanced Scorecard

A recent study, with a participation of 275 top managers from different organizations, concluded that the ability to execute the strategy is more important than the quality of strategy itself. It is a surprising fact, considering that the majority of firms concentrate their efforts to elaborate successful strategies.

If the elaboration of a successful strategy has never been an easy task, certainly the main challenge is posed by strategy execution, by putting it into practice. The numbers confirm this (Fortune Magazine, 1999):
• Only 5% of personnel understand the strategy
• Only 25% of managers have bonuses linked to strategy execution
• 85% of top management team spend less than an hour per month discussing the strategy

Balanced Scorecard (BSC) is a management system which translates the strategy into action. From the 1990s until today, approximately half of Fortune 1000 companies adopted the Balanced Scorecard system and the trend is of a continuous growth. So efficient Balanced Scorecard proved to be, that Harvard Business Review named it one of the most 75 influential ideas of 20st century. The benefits of BSG implementation are evident:
• Helps to clarify the strategic plan
• Translates the strategy into actions which can be executed
• Aligns the strategic business units (SBUs) towards the general corporate strategy
• Communicates the strategy to all levels in the organization
• Helps to monitor strategy execution

Pegas is one of the first firms that implemented the BSC concept in Romania. We can help you with any of the following activities:
• BSC implementation project planning: scope, leader, team, budget
• Strategy Map elaboration
• BSC model development: perspective, strategic objectives, key performance indicators (KPI)
• Assistance in adapting the IT structure for BSC implementation
• BSC integration at all levels of your organization

Most likely, you worked hard to elaborate a sucesfull strategy. Without a well implemented Balanced Scorecard system, the chances are that this strategy will only remain an attractive document and you ask yourself "What if we would have really executed that great strategy?". The choice is yours.

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To find out details on ways we could help you reach your objectives, please call us now at (+4) 0265 306 940 or e-mail us at info@pegas.ro

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imagine Claudiu Aiftimiei

Claudiu Aiftimiei is our expert in Sales Performance solutions. Contact Claudiu!

Contact: caiftimiei@pegas.ro